It is not only a protocol or a technical standard to make the difference between a communication mode and another (broadcast vs Webcast, UHF versus TCP/IP). Power structures and historically rooted social formations shape independent networks and their relationship to mainstream media. Italian Telestreet or Indymedia Italy wouldn’t exist in their actual form without the Italian movements of the Seventies but also without Silvio Berlusconi’s media monopoly. Nevertheless, the “dictatorship of the audience”, or the “dictatorship of the majority”, has proved to a certain extent an autonomous machinery, able to affect and drive the political body (e.g. the Zapatero effect). The more the media machine models itself on the consumer-voter “desire” to participate (from reality shows to broadcasted live public events) the more media viruses and parasites have the opportunity to redirect these desires and audiences. If we want to be able to tell other stories that might interfere with the existing narratives, we need to blend the technical wisdom and the ability to open imaginary breaches that provoke a chain of reaction.