Artists always had the necessity of twisting identity norms, of building collective authorship creations to extend their art and emancipatory action. There is a solid tradition of pseudonyms, heteronyms, political art groups or movements, band names and artist collectives who included in their practice the postulate of defying the cult of the “individual genius” through the practice of sampling, djing, cut-up technics or in multiple identities playgrounds. With the use of web age technology, new fields of action have opened up and with its evolution new strategies appear.