Digital information is growing out of measure, out of the storage and computing capacity of the world, the Economist reports (Feb 2010). As usual the Economist appears optimistic and comfortable about new business opportunities, but some data provided by the report itself point to a structural contradiction. The question is whether the technological limits of the Turing universe will unveil a political limit, i.e. if the excess of social cooperation and communication feeding the mediasphere may turn into something else, into a new social composition. Or will capitalism once again reorganise its governance and the 'industrial revolution of data' will constitute just a further economic regime?