Process VS. Product, resisting the self-gratifying loop, regaining a DIY perspective
DIY has taken on another meaning after the re-appropriation of public communication accomplished by underground cultural movements since the seventies. This process was enhanced by the so-called "bedroom generation" during the nineties, opening its bedroom walls to the digitally connected world. Twenty years later the same and the subsequent generations are trapped in an endless self-referential narrative, and the virtual disappearance of the walls has been replaced by the borders of the screen to which they’re constantly referring. The previous ability to question and enable cultural and social "processes", has been obfuscated by the easiness and almost instantaneousness of producing virtual and physical "products". Confronting a few correlated media strategies on both sides is then necessary in order to fight the looped gratification and find again a perspective.